Cosmeceuticals Market in Iran
Iran has always been a large and dynamic consumer market in the Middle East due to its large population and booming middle class. Iranian consumers on average have more disposable income than people in developing markets such as Brazil, China, India and South Africa. With a young and image-conscious population, Iran is an ideal market for cosmetics and cosmeceuticals. Women under 40 account for almost 20% of the population (15 million), and wearing make-up on a daily basis is very common among this segment. As a result, Iran is the second-largest cosmetics market in the Middle East behind Saudi Arabia, and number seven worldwide. Legal cosmetics import was around $1.3 billion in 2015 while the total import is estimated at $2.1 billion, according to The Iranian Association of Cosmetics Toiletries & Perfumery Importers. Additionaly, cosmeceutical industy and market is a big & well-developed business sector in Iran. Almost all dermatologists and aesthetic doctors prescribe cosmeceuticals in their routine practice.
Iran Cosmeceuticals in Numbers
$1.3bn Legal Cosmetics Import IACTP (2015)
$2.1bn Estimated Total Imports IACTP (2015)
15m Daily Cosmetics Consumers IACTP (2015)
27% Volume Share of Cosmetics in The Middle East Euromonitor International (2015)
12% Y-o-Y Volume Growth Euromonitor International (2015)